Warrior Rising closed out its 2025 pitch competition season with an unforgettable night at Stand Up for Startups in Salt Lake City, a celebration of veteran entrepreneurship, innovation and community.
Hosted at the iconic Eccles Theater, the event brought together 12 military-connected founders who pitched their businesses live for a $50,000 grant and the title of Warrior Rising Champion.
This year’s competition featured special guest appearances by Gary Vaynerchuk, who inspired founders with his candid advice on persistence and purpose, and returning headliner Zarna Garg, whose stand-up performance brought laughter and light to the evening. Both guests donated to the Warrior Rising mission, helping empower the next generation of veteran entrepreneurs.
Meet the champion: Michelle Ewy of LymeAlert
When Michelle Ewy, founder of LymeAlert, took the stage, her message resonated instantly. LymeAlert is pioneering early-detection technology for Lyme disease, designed to bring faster diagnosis and hope to millions affected by tick-borne illness worldwide.
A veteran entrepreneur with a clear mission and deep technical expertise, Michelle captivated the judges with her pitch, earning the $50,000 grand prize and national recognition as the 2025 Warrior Rising Champion.
“Thank you Warrior Rising for such a fantastic 3 days! I’m grateful for the education, opportunities, and funding you provide to veteran entrepreneurs! Our competition was tough, and we’re very excited to have had the chance to share what we are building — and have it resonate with so many!”
Michelle Ewy, Founder of LymeAlert
Michelle’s win highlights the power of purpose-driven innovation and the importance of continued support for veteran-owned startups tackling real-world challenges. Learn more about LymeAlert.
Made possible by our partners
Stand Up for Startups was presented by Warrior Rising, with generous support from Wells Fargo and Patriot Mobile, whose ongoing partnerships make events like this possible.
The evening showcased not just competition but collaboration: proof of what happens when veterans, mentors and partners unite to create impact.
About Warrior Rising
Founded in 2015, Warrior Rising is a nationwide 501(c)(3) nonprofit that empowers military veterans and their families through entrepreneurship. Through education, mentorship and grant funding, it helps veteran entrepreneurs launch and grow successful businesses. Learn more at warriorrising.org.