Meet Magda Khalifa, founder of Triangle Fragrance. A first-generation American and U.S. Army special operations combat veteran, Magda is a business owner, speaker and bestselling author of American DREAM: Discipline, Resilience, Endurance, Adaptability, and Mentorship to Succeed and Win in Life.
After leaving her corporate career following the September 11 attacks, she served two tours in Iraq before overcoming personal struggles with transition and health. In 2020, she launched Triangle Fragrance, a luxury collection for men and women inspired by her Freedom Triangle® framework, blending self-help with the beauty industry.
Her Warrior Rising journey
In 2023, Magda began a transformative journey with Warrior Rising. As a growth-minded solopreneur eager to build her luxury fragrance line, she immersed herself in Warrior Academy, coaching calls and masterclasses, soaking up every insight.
The highlight was competing in the Warrior Rising Business Shower in Salt Lake City at the end of 2023, which she called a “world-class event.” Magda sees Warrior Rising as an important milestone for her business. Competing increased her confidence and gave her a clearer picture of where her business stood, and she left far better prepared to take Triangle Fragrance to new heights.
From lessons to results
The lessons translated into tangible success. In 2024, Triangle Fragrance had its highest-performing year to date, and Magda attended 21 events to promote the brand.
Known as the first and only 100% ingredient-transparent luxury fragrance line made in the USA, Triangle Fragrance has built a loyal customer base that is 65–70% men and earned a reputation for being clean, authentic and proudly American. From local markets in Florida to high-profile events like Turning Point USA gatherings and the NRA Annual Meeting, Magda is building the next great American brand: a self-help fragrance line that inspires confidence and leaves a lasting impact.
Warrior Rising provided the confidence, tools and platform to turn her vision into reality, setting her on a path to becoming an industry leader. In January 2025, Magda celebrated five years in business.
About Warrior Rising
Founded in 2015, Warrior Rising is a nationwide 501(c)(3) nonprofit that empowers military veterans and their families through entrepreneurship. Through education, mentorship and grant funding, it helps veteran entrepreneurs launch and grow successful businesses. Learn more at warriorrising.org.