1st-generation American and U.S. Army special operations combat veteran
Meet Magda Khalifa, founder of Triangle Fragrance! Magda, a 1st-generation American and U.S. Army special operations combat veteran, is a business owner, speaker, and bestselling author of American DREAM: Discipline, Resilience, Endurance, Adaptability, and Mentorship to Succeed and Win in Life“. After leaving her corporate career following the September 11 attacks, she served two tours in Iraq before overcoming personal struggles with transition and health. In 2020, she launched Triangle Fragrance, a luxury collection for men and women inspired by her Freedom Triangle® framework, blending self-help with the beauty industry.
In 2023, she embarked on a transformative journey with Warrior Rising. As a growth-minded solopreneur eager to build her luxury fragrance line, she immersed herself in Warrior Academy, coaching calls, and Masterclasses, soaking up every insight. The highlight of her experience was competing in the Warrior Rising Business Shower in Salt Lake City at the end of 2023, which she referred to as a “world-class event”. Magda believes Warrior Rising was an important milestone for her business, and competing in the business shower increased her confidence in her business and gave her more context about where her business was. She believes she was much more prepared to take Triangle Fragrance to new heights after all the education she had from Warrior Rising.
The lessons learned at Warrior Rising translated into tangible success. By 2024, Triangle Fragrance achieved its highest-performing year to date, and Madga attended 21 events to promote her business. Known as the first and only 100% ingredient-transparent luxury fragrance line made in the USA, Triangle Fragrance has captured a loyal customer base of 65-70% men and earned a reputation for being clean, authentic, and proudly American. From local markets in Florida to high-profile events like Turning Point USA gatherings and the NRA Annual Meeting, Magda is building the next great American brand – a self-help fragrance line that inspires confidence and leaves a lasting impact. Warrior Rising provided the confidence, tools, and platform to transform her vision into reality, setting her on a path to becoming an industry leader. Magda hit five years in business this January 2025!
About Warrior Rising
Founded in 2015, Warrior Rising is a 501(c)(3) non-profit organization dedicated to transforming veterans into successful entrepreneurs. The organization provides veterans with the tools, mentorship, and resources they need to launch and grow their businesses. Warrior Rising has helped create and fund over 100 veteran-owned businesses, and since inception, has assisted more than 30,000 with is programs, and continues to expand its impact through its innovative Veteran Business Showers. For more information about Warrior Rising and its initiatives, please visit our website at: www.WarriorRising.org and connect with us on Linkedin and check out some amazing stories on our Youtube Channel.
